According to Magazine Publishers of America
Magazines rank #1 in lifting purchase intent
Magazines most consistently generate the lowst cost per impact
Magazines lead in getting consumers to start a search
Magazine ads excel at producing traffic that lead to purchases
Magazines are key, along with the web, in spurring word-of-mouth
Magazines have a superior record in boosting brand favourability
Further Reading
The following informative magazine advertising and research documents giv ever more reasons for advertising in Magazines. All these links are courtesy of the Magazine Publishers of America (MPA)
Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel
Misperceptions about Magazine Closings
White Paper Released - Consumers Value Magazines in their Media Mix
Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good
